Press Publish LA: Hollywood's Wake Up Call to the Creator Economy.

Press Publish LA is a summit built around one question. What happens when Hollywood and the creator economy share the same room?

The second edition was hosted on the FOX Studios lot this weekend, where the UCLA marching band led attendees to the main stage to open the day.

Nearly 700 creators and industry professionals attended. Speakers included TBPN co-host John Coogan, Emmy-winning journalist Johnny Harris, comedian Tom Segura, YouTube VP of Partnerships Tim Katz, and Adobe's Leah Walker.

Two industries walked onto the FOX lot and realised they had been building the same thing from opposite ends.

Iron Lung cost under $5 million to make and grossed $52 million across 4,200 theatres. Markiplier described entering every project from a place of doubt and being addicted to overcoming it. A creator's origin story applied to a medium Hollywood built.

The FOX Creator Studios deal with Tom Segura tells the same story from the institutional side. FCS and YMH will develop, finance, and co-own a stand-up showcase, a horror animated series, and live-action comedy. FOX brings its advertising sales to YMH's existing podcast network of 25 shows and 2 million followers. The projects live on YMH's platforms. The audience stays with the creator. The partnership went from introductory dinners to a signed contract in six weeks.

Billy Parks, head of FOX Creator Studios, put it plainly: “they are hyper-focused on creators doubling down on channels that work for them.”

And the signal is clear. Hollywood is coming to creators, on the creator's terms.

Tom Segura said it from the main stage: “This is the best time in history for someone who does not have a traditional entertainment path.”