He Films Pigeons Like They're Oscar Contenders

Click on Oli Main’s profile, and you’ll feel like you’re walking into a film festival. 

Anatomy of a Pigeon. Anatomy of a Cow. The videos are titled like Nat Geo documentaries, scored like a Hans Zimmer piece, and edited with movie-grade quality. 

Now click play. It’s just a video of a pigeon.

The concept’s absurd simplicity combined with how beautifully it’s executed shouldn’t be two things that go together. 

But it does. The tension is the art.

Anyone can film a cow and post it online. That’s the irony of it. Most people don’t. They’ll either walk right past the cow without thinking twice or miss it entirely.

Oli Main has mastered the art of noticing.

He takes a landscape that most would gloss over, and he finds a story inside it. Stationary animals become beloved characters. Seemingly mundane sheep interactions become charming comedy. 

You can copy the premise. You can’t replicate the eye that romanticizes daily occurrences and the taste that makes us see it too.

The short films are what’s going viral now, but they’re rooted in Oli Main’s multidisciplinary background that’s shaped his taste. 

Oli has directed music videos, created paintings, DJ'd, shot photography, and edited. All of it is reflected in his grid.
But here’s his perspective that not many share. The blow-up isn’t the point. It’s building what matters.

When social media feeds move at a million miles an hour, Oli went in the direction he felt was meaningful. 

He captured presence in a manner so charming that people, despite constantly scrolling for the next dopamine hit, are willing to slow down and appreciate that moment.

People constantly ask Oli how to start creating and build taste.

His answer is disarmingly simple: "There's only one thing that needs to happen for you to start creating something, and that's for you to start creating something — as crazy as that sounds."

Social media platforms provide creators the infrastructure to post their art without it being compromised by the platforms themselves. 

You don’t need a huge following or the best equipment. The beauty of the creator economy is that if art is meaningful to you, it’s guaranteed that there will others that appreciate it too.   

That’s the message Oli Main’s deliberately conveying through his content: art can both be tasteful and reach millions online.

The lesson underneath the sheep and the pigeons is bigger than any format.

You don’t need a budget, a rulebook or even a reason to build something impactful. 

You just need to care about something enough to build it with taste.

And then click “post.”