Good Mythical Morning Just Signed a Netflix Licensing Deal

Good Mythical Morning, the daily YouTube talk show from Mythical Entertainment, is coming to Netflix starting September 7th, 2026.

New episodes will stream on Netflix the same day they post to YouTube, non-exclusively alongside a dump of the show’s back catalog.

The deal follows a pattern Netflix has been running all year, starting non-exclusive deals with creators like Mark Rober and the Stokes Twins. 

Rhett and Link spent years pitching their show to Hollywood networks and production companies. Most passed. 

So they built it themselves on YouTube instead.

Traditional networks commission new shows without knowing whether an audience will show up. For Rhett and Link, the audience was already there, and the numbers were public the entire time.

By the time Netflix picked up Good Mythical Morning, the show had already reached 19.6 million subscribers and more than 10 billion lifetime views across 3,000 episodes.

That’s an estimated 1.5 million views per day.

Streamers used to spend hundreds of millions developing new shows to even see whether audiences cared.

Netflix is targeting roughly $3 billion in ad revenue this year, and needs viewing hours to sell against that number. Renting a format that already works is cheaper than building one and hoping it lands.

Good Mythical Morning isn't the only one. Ms. Rachel's specials have spent 27 weeks in Netflix's Global Top 10. Mark Rober signed a second deal that later expanded into an original series. 

The Stokes Twins signed on with a 2027 original already attached.

The creators who built daily habits before the institutions noticed have an advantage that can't be replicated.